diff --git a/Telegram/Resources/langs/lang.strings b/Telegram/Resources/langs/lang.strings
index 4c31964b9..6bc6116e3 100644
--- a/Telegram/Resources/langs/lang.strings
+++ b/Telegram/Resources/langs/lang.strings
@@ -5346,6 +5346,8 @@ https://github.com/telegramdesktop/tdesktop/blob/master/LEGAL
 "lng_filters_edit" = "Edit Folder";
 "lng_filters_setup_menu" = "Edit Folders";
 "lng_filters_new_name" = "Folder name";
+"lng_filters_enable_animations" = "Enable animations";
+"lng_filters_disable_animations" = "Disable animations";
 "lng_filters_add_chats" = "Add Chats";
 "lng_filters_remove_chats" = "Add Chats to Exclude";
 "lng_filters_include" = "Included chats";
diff --git a/Telegram/SourceFiles/api/api_chat_filters.cpp b/Telegram/SourceFiles/api/api_chat_filters.cpp
index 826052a82..d7a1636b3 100644
--- a/Telegram/SourceFiles/api/api_chat_filters.cpp
+++ b/Telegram/SourceFiles/api/api_chat_filters.cpp
@@ -52,7 +52,7 @@ public:
 	ToggleChatsController(
 		not_null<Window::SessionController*> window,
 		ToggleAction action,
-		TextWithEntities title,
+		Data::ChatFilterTitle title,
 		std::vector<not_null<PeerData*>> chats,
 		std::vector<not_null<PeerData*>> additional);
 
@@ -78,7 +78,6 @@ private:
 	Ui::RpWidget *_addedBottomWidget = nullptr;
 
 	ToggleAction _action = ToggleAction::Adding;
-	TextWithEntities _filterTitle;
 	base::flat_set<not_null<PeerData*>> _checkable;
 	std::vector<not_null<PeerData*>> _chats;
 	std::vector<not_null<PeerData*>> _additional;
@@ -141,7 +140,7 @@ void InitFilterLinkHeader(
 		not_null<PeerListBox*> box,
 		Fn<void(int minHeight, int maxHeight, int addedTopHeight)> adjust,
 		Ui::FilterLinkHeaderType type,
-		TextWithEntities title,
+		Data::ChatFilterTitle title,
 		QString iconEmoji,
 		rpl::producer<int> count,
 		bool horizontalFilters) {
@@ -149,18 +148,20 @@ void InitFilterLinkHeader(
 		Ui::LookupFilterIconByEmoji(
 			iconEmoji
 		).value_or(Ui::FilterIcon::Custom)).active;
+	const auto isStatic = title.isStatic;
 	const auto makeContext = [=](Fn<void()> repaint) {
 		return Core::MarkedTextContext{
 			.session = &box->peerListUiShow()->session(),
 			.customEmojiRepaint = std::move(repaint),
+			.customEmojiLoopLimit = isStatic ? -1 : 0,
 		};
 	};
 	auto header = Ui::MakeFilterLinkHeader(box, {
 		.type = type,
 		.title = TitleText(type)(tr::now),
-		.about = AboutText(type, title),
+		.about = AboutText(type, title.text),
 		.makeAboutContext = makeContext,
-		.folderTitle = title,
+		.folderTitle = title.text,
 		.folderIcon = icon,
 		.badge = (type == Ui::FilterLinkHeaderType::AddingChats
 			? std::move(count)
@@ -258,12 +259,11 @@ void ImportInvite(
 ToggleChatsController::ToggleChatsController(
 	not_null<Window::SessionController*> window,
 	ToggleAction action,
-	TextWithEntities title,
+	Data::ChatFilterTitle title,
 	std::vector<not_null<PeerData*>> chats,
 	std::vector<not_null<PeerData*>> additional)
 : _window(window)
 , _action(action)
-, _filterTitle(title)
 , _chats(std::move(chats))
 , _additional(std::move(additional)) {
 	setStyleOverrides(&st::filterLinkChatsList);
@@ -539,7 +539,7 @@ void ShowImportError(
 
 void ShowImportToast(
 		base::weak_ptr<Window::SessionController> weak,
-		TextWithEntities title,
+		Data::ChatFilterTitle title,
 		Ui::FilterLinkHeaderType type,
 		int added) {
 	const auto strong = weak.get();
@@ -551,7 +551,7 @@ void ShowImportToast(
 		? tr::lng_filters_added_title
 		: tr::lng_filters_updated_title;
 	auto text = Ui::Text::Wrapped(
-		phrase(tr::now, lt_folder, title, Ui::Text::WithEntities),
+		phrase(tr::now, lt_folder, title.text, Ui::Text::WithEntities),
 		EntityType::Bold);
 	if (added > 0) {
 		const auto phrase = created
@@ -559,10 +559,12 @@ void ShowImportToast(
 			: tr::lng_filters_updated_also;
 		text.append('\n').append(phrase(tr::now, lt_count, added));
 	}
+	const auto isStatic = title.isStatic;
 	const auto makeContext = [=](not_null<QWidget*> widget) {
 		return Core::MarkedTextContext{
 			.session = &strong->session(),
 			.customEmojiRepaint = [=] { widget->update(); },
+			.customEmojiLoopLimit = isStatic ? -1 : 0,
 		};
 	};
 	strong->showToast({
@@ -595,7 +597,7 @@ void ProcessFilterInvite(
 		base::weak_ptr<Window::SessionController> weak,
 		const QString &slug,
 		FilterId filterId,
-		TextWithEntities title,
+		Data::ChatFilterTitle title,
 		QString iconEmoji,
 		std::vector<not_null<PeerData*>> peers,
 		std::vector<not_null<PeerData*>> already) {
@@ -637,16 +639,18 @@ void ProcessFilterInvite(
 
 		raw->setRealContentHeight(box->heightValue());
 
+		const auto isStatic = title.isStatic;
 		const auto makeContext = [=](Fn<void()> update) {
 			return Core::MarkedTextContext{
 				.session = &strong->session(),
 				.customEmojiRepaint = update,
+				.customEmojiLoopLimit = isStatic ? -1 : 0,
 			};
 		};
 		auto owned = Ui::FilterLinkProcessButton(
 			box,
 			type,
-			title,
+			title.text,
 			makeContext,
 			std::move(badge));
 
@@ -748,7 +752,7 @@ void CheckFilterInvite(
 		if (!strong) {
 			return;
 		}
-		auto title = TextWithEntities();
+		auto title = Data::ChatFilterTitle();
 		auto iconEmoji = QString();
 		auto filterId = FilterId();
 		auto peers = std::vector<not_null<PeerData*>>();
@@ -767,7 +771,8 @@ void CheckFilterInvite(
 			return result;
 		};
 		result.match([&](const MTPDchatlists_chatlistInvite &data) {
-			title = ParseTextWithEntities(session, data.vtitle());
+			title.text = ParseTextWithEntities(session, data.vtitle());
+			title.isStatic = data.is_title_noanimate();
 			iconEmoji = data.vemoticon().value_or_empty();
 			peers = parseList(data.vpeers());
 		}, [&](const MTPDchatlists_chatlistInviteAlready &data) {
@@ -832,7 +837,7 @@ void ProcessFilterUpdate(
 
 void ProcessFilterRemove(
 		base::weak_ptr<Window::SessionController> weak,
-		TextWithEntities title,
+		Data::ChatFilterTitle title,
 		QString iconEmoji,
 		std::vector<not_null<PeerData*>> all,
 		std::vector<not_null<PeerData*>> suggest,
@@ -867,16 +872,18 @@ void ProcessFilterRemove(
 			raw->adjust(min, max, addedTop);
 		}, type, title, iconEmoji, rpl::single(0), horizontalFilters);
 
+		const auto isStatic = title.isStatic;
 		const auto makeContext = [=](Fn<void()> update) {
 			return Core::MarkedTextContext{
 				.session = &strong->session(),
 				.customEmojiRepaint = update,
+				.customEmojiLoopLimit = isStatic ? -1 : 0,
 			};
 		};
 		auto owned = Ui::FilterLinkProcessButton(
 			box,
 			type,
-			title,
+			title.text,
 			makeContext,
 			std::move(badge));
 
diff --git a/Telegram/SourceFiles/api/api_chat_filters.h b/Telegram/SourceFiles/api/api_chat_filters.h
index 76c57d6d0..34933a7db 100644
--- a/Telegram/SourceFiles/api/api_chat_filters.h
+++ b/Telegram/SourceFiles/api/api_chat_filters.h
@@ -17,6 +17,7 @@ class SessionController;
 
 namespace Data {
 class ChatFilter;
+struct ChatFilterTitle;
 } // namespace Data
 
 namespace Api {
@@ -36,7 +37,7 @@ void ProcessFilterUpdate(
 
 void ProcessFilterRemove(
 	base::weak_ptr<Window::SessionController> weak,
-	TextWithEntities title,
+	Data::ChatFilterTitle title,
 	QString iconEmoji,
 	std::vector<not_null<PeerData*>> all,
 	std::vector<not_null<PeerData*>> suggest,
diff --git a/Telegram/SourceFiles/boxes/choose_filter_box.cpp b/Telegram/SourceFiles/boxes/choose_filter_box.cpp
index 75f056288..c2fdfa075 100644
--- a/Telegram/SourceFiles/boxes/choose_filter_box.cpp
+++ b/Telegram/SourceFiles/boxes/choose_filter_box.cpp
@@ -11,6 +11,7 @@ https://github.com/telegramdesktop/tdesktop/blob/master/LEGAL
 #include "boxes/filters/edit_filter_box.h"
 #include "boxes/premium_limits_box.h"
 #include "core/application.h" // primaryWindow
+#include "core/ui_integration.h"
 #include "data/data_chat_filters.h"
 #include "data/data_premium_limits.h"
 #include "data/data_session.h"
@@ -22,6 +23,7 @@ https://github.com/telegramdesktop/tdesktop/blob/master/LEGAL
 #include "ui/painter.h"
 #include "ui/rect.h"
 #include "ui/text/text_utilities.h" // Ui::Text::Bold
+#include "ui/toast/toast.h"
 #include "ui/widgets/buttons.h"
 #include "ui/widgets/menu/menu_action.h"
 #include "ui/widgets/popup_menu.h"
@@ -169,15 +171,26 @@ void ChangeFilterById(
 		)).done([=, chat = history->peer->name(), name = filter.title()] {
 			const auto account = not_null(&history->session().account());
 			if (const auto controller = Core::App().windowFor(account)) {
-				controller->showToast((add
-					? tr::lng_filters_toast_add
-					: tr::lng_filters_toast_remove)(
-						tr::now,
-						lt_chat,
-						Ui::Text::Bold(chat),
-						lt_folder,
-						Ui::Text::Wrapped(name, EntityType::Bold),
-						Ui::Text::WithEntities));
+				const auto isStatic = name.isStatic;
+				const auto textContext = [=](not_null<QWidget*> widget) {
+					return Core::MarkedTextContext{
+						.session = &history->session(),
+						.customEmojiRepaint = [=] { widget->update(); },
+						.customEmojiLoopLimit = isStatic ? -1 : 0,
+					};
+				};
+				controller->showToast({
+					.text = (add
+						? tr::lng_filters_toast_add
+						: tr::lng_filters_toast_remove)(
+							tr::now,
+							lt_chat,
+							Ui::Text::Bold(chat),
+							lt_folder,
+							Ui::Text::Wrapped(name.text, EntityType::Bold),
+							Ui::Text::WithEntities),
+					.textContext = textContext,
+				});
 			}
 		}).fail([=](const MTP::Error &error) {
 			LOG(("API Error: failed to %1 a dialog to a folder. %2")
@@ -279,7 +292,7 @@ void FillChooseFilterMenu(
 			menu->st().menu,
 			Ui::Menu::CreateAction(
 				menu.get(), // todo filter emoji
-				Ui::Text::FixAmpersandInAction(filter.title().text),
+				Ui::Text::FixAmpersandInAction(filter.title().text.text),
 				std::move(callback)),
 			contains ? &st::mediaPlayerMenuCheck : nullptr,
 			contains ? &st::mediaPlayerMenuCheck : nullptr);
diff --git a/Telegram/SourceFiles/boxes/filters/edit_filter_box.cpp b/Telegram/SourceFiles/boxes/filters/edit_filter_box.cpp
index d202d6e6d..f9a05a557 100644
--- a/Telegram/SourceFiles/boxes/filters/edit_filter_box.cpp
+++ b/Telegram/SourceFiles/boxes/filters/edit_filter_box.cpp
@@ -40,6 +40,7 @@ https://github.com/telegramdesktop/tdesktop/blob/master/LEGAL
 #include "ui/filter_icons.h"
 #include "ui/layers/generic_box.h"
 #include "ui/painter.h"
+#include "ui/power_saving.h"
 #include "ui/vertical_list.h"
 #include "ui/widgets/buttons.h"
 #include "ui/widgets/fields/input_field.h"
@@ -352,6 +353,8 @@ void EditFilterBox(
 		rpl::variable<bool> hasLinks;
 		rpl::variable<bool> chatlist;
 		rpl::variable<bool> creating;
+		rpl::variable<TextWithEntities> title;
+		rpl::variable<bool> staticTitle;
 		rpl::variable<int> colorIndex;
 	};
 	const auto owner = &window->session().data();
@@ -359,6 +362,8 @@ void EditFilterBox(
 		.rules = filter,
 		.chatlist = filter.chatlist(),
 		.creating = filter.title().empty(),
+		.title = filter.titleText(),
+		.staticTitle = filter.staticTitle(),
 	});
 	state->colorIndex = filter.colorIndex().value_or(kNoTag);
 	state->links = owner->chatsFilters().chatlistLinks(filter.id()),
@@ -404,7 +409,7 @@ void EditFilterBox(
 	}, box->lifetime());
 
 	const auto content = box->verticalLayout();
-	const auto current = filter.title();
+	const auto current = state->title.current();
 	const auto name = content->add(
 		object_ptr<Ui::InputField>(
 			box,
@@ -422,6 +427,44 @@ void EditFilterBox(
 	const auto nameEditing = box->lifetime().make_state<NameEditing>(
 		NameEditing{ name });
 
+	const auto staticTitle = Ui::CreateChild<Ui::LinkButton>(
+		name,
+		QString());
+	staticTitle->setClickedCallback([=] {
+		state->staticTitle = !state->staticTitle.current();
+	});
+	state->staticTitle.value() | rpl::start_with_next([=](bool value) {
+		staticTitle->setText(value
+			? tr::lng_filters_enable_animations(tr::now)
+			: tr::lng_filters_disable_animations(tr::now));
+		const auto paused = [=] {
+			using namespace Window;
+			return window->isGifPausedAtLeastFor(GifPauseReason::Layer);
+		};
+		name->setCustomTextContext([=](Fn<void()> repaint) {
+			return std::any(Core::MarkedTextContext{
+				.session = session,
+				.customEmojiRepaint = std::move(repaint),
+				.customEmojiLoopLimit = value ? -1 : 0,
+			});
+		}, [paused] {
+			return On(PowerSaving::kEmojiChat) || paused();
+		}, [paused] {
+			return On(PowerSaving::kChatSpoiler) || paused();
+		});
+		name->update();
+	}, staticTitle->lifetime());
+
+	rpl::combine(
+		staticTitle->widthValue(),
+		name->widthValue()
+	) | rpl::start_with_next([=](int inner, int outer) {
+		staticTitle->moveToRight(
+			st::windowFilterStaticTitlePosition.x(),
+			st::windowFilterStaticTitlePosition.y(),
+			outer);
+	}, staticTitle->lifetime());
+
 	state->creating.value(
 	) | rpl::filter(!_1) | rpl::start_with_next([=] {
 		nameEditing->custom = true;
@@ -432,7 +475,13 @@ void EditFilterBox(
 		if (!nameEditing->settingDefault) {
 			nameEditing->custom = true;
 		}
+		auto entered = name->getTextWithTags();
+		state->title = TextWithEntities{
+			std::move(entered.text),
+			TextUtilities::ConvertTextTagsToEntities(entered.tags),
+		};
 	}, name->lifetime());
+
 	const auto updateDefaultTitle = [=](const Data::ChatFilter &filter) {
 		if (nameEditing->custom) {
 			return;
@@ -444,13 +493,11 @@ void EditFilterBox(
 			nameEditing->settingDefault = false;
 		}
 	};
-	const auto nameWithEntities = [=](bool upper = false) {
-		const auto entered = name->getTextWithTags();
-		return TextWithEntities{
-			(upper ? entered.text.toUpper() : entered.text),
-			TextUtilities::ConvertTextTagsToEntities(entered.tags),
-		};
-	};
+
+	state->title.value(
+	) | rpl::start_with_next([=](const TextWithEntities &value) {
+		staticTitle->setVisible(!value.entities.isEmpty());
+	}, staticTitle->lifetime());
 
 	const auto outer = box->getDelegate()->outerContainer();
 	CreateIconSelector(
@@ -595,10 +642,16 @@ void EditFilterBox(
 		const auto palette = [](int i) {
 			return Ui::EmptyUserpic::UserpicColor(i).color2;
 		};
-		name->changes() | rpl::start_with_next([=] {
+		const auto upperTitle = [=] {
+			auto value = state->title.current();
+			value.text = value.text.toUpper();
+			return value;
+		};
+		state->title.changes(
+		) | rpl::start_with_next([=] {
 			tag->context.color = palette(state->colorIndex.current())->c;
 			tag->frame = Ui::ChatsFilterTag(
-				nameWithEntities(true),
+				upperTitle(),
 				tag->context);
 			preview->update();
 		}, preview->lifetime());
@@ -615,7 +668,7 @@ void EditFilterBox(
 			if (progress == 1) {
 				tag->context.color = color->c;
 				tag->frame = Ui::ChatsFilterTag(
-					nameWithEntities(true),
+					upperTitle(),
 					tag->context);
 				if (i == kNoTag) {
 					tag->alpha = 0.;
@@ -641,7 +694,7 @@ void EditFilterBox(
 						buttons[now]->setSelectedProgress(progress);
 						tag->context.color = anim::color(c1, c2, progress);
 						tag->frame = Ui::ChatsFilterTag(
-							nameWithEntities(true),
+							upperTitle(),
 							tag->context);
 						tag->alpha = anim::interpolateF(a1, a2, progress);
 						preview->update();
@@ -689,7 +742,9 @@ void EditFilterBox(
 	}
 
 	const auto collect = [=]() -> std::optional<Data::ChatFilter> {
-		const auto title = nameWithEntities();
+		auto title = state->title.current();
+		const auto staticTitle = !title.entities.isEmpty()
+			&& state->staticTitle.current();
 		const auto rules = data->current();
 		if (title.empty()) {
 			name->showError();
@@ -708,7 +763,9 @@ void EditFilterBox(
 		const auto colorIndex = (rawColorIndex >= kNoTag
 			? std::nullopt
 			: std::make_optional(rawColorIndex));
-		return rules.withTitle(title).withColorIndex(colorIndex);
+		return rules.withTitle(
+			{ std::move(title), staticTitle }
+		).withColorIndex(colorIndex);
 	};
 
 	Ui::AddSubsectionTitle(
diff --git a/Telegram/SourceFiles/boxes/filters/edit_filter_chats_list.cpp b/Telegram/SourceFiles/boxes/filters/edit_filter_chats_list.cpp
index f69538c66..2ed72aa25 100644
--- a/Telegram/SourceFiles/boxes/filters/edit_filter_chats_list.cpp
+++ b/Telegram/SourceFiles/boxes/filters/edit_filter_chats_list.cpp
@@ -151,7 +151,10 @@ ExceptionRow::ExceptionRow(
 			if (!filters.empty()) {
 				filters.append(u", "_q);
 			}
-			filters.append(filter.title());
+			auto title = filter.title();
+			filters.append(title.isStatic
+				? Data::ForceCustomEmojiStatic(std::move(title.text))
+				: std::move(title.text));
 		}
 	}
 	if (!filters.empty()) {
diff --git a/Telegram/SourceFiles/boxes/filters/edit_filter_links.cpp b/Telegram/SourceFiles/boxes/filters/edit_filter_links.cpp
index 2ad88d1cc..61bbd85a0 100644
--- a/Telegram/SourceFiles/boxes/filters/edit_filter_links.cpp
+++ b/Telegram/SourceFiles/boxes/filters/edit_filter_links.cpp
@@ -483,7 +483,7 @@ private:
 	const not_null<Window::SessionController*> _window;
 	InviteLinkData _data;
 
-	TextWithEntities _filterTitle;
+	Data::ChatFilterTitle _filterTitle;
 	base::flat_set<not_null<History*>> _filterChats;
 	base::flat_map<not_null<PeerData*>, QString> _denied;
 	rpl::variable<base::flat_set<not_null<PeerData*>>> _selected;
@@ -536,10 +536,12 @@ void LinkController::addHeader(not_null<Ui::VerticalLayout*> container) {
 	}, verticalLayout->lifetime());
 	verticalLayout->add(std::move(icon.widget));
 
+	const auto isStatic = _filterTitle.isStatic;
 	const auto makeContext = [=](Fn<void()> update) {
 		return Core::MarkedTextContext{
 			.session = &_window->session(),
 			.customEmojiRepaint = update,
+			.customEmojiLoopLimit = isStatic ? -1 : 0,
 		};
 	};
 	verticalLayout->add(
@@ -552,7 +554,7 @@ void LinkController::addHeader(not_null<Ui::VerticalLayout*> container) {
 					: tr::lng_filters_link_share_about(
 						lt_folder,
 						rpl::single(Ui::Text::Wrapped(
-							_filterTitle,
+							_filterTitle.text,
 							EntityType::Bold)),
 						Ui::Text::WithEntities)),
 				st::settingsFilterDividerLabel,
diff --git a/Telegram/SourceFiles/core/ui_integration.cpp b/Telegram/SourceFiles/core/ui_integration.cpp
index 2d15e4272..b7a88ed57 100644
--- a/Telegram/SourceFiles/core/ui_integration.cpp
+++ b/Telegram/SourceFiles/core/ui_integration.cpp
@@ -286,6 +286,9 @@ std::unique_ptr<Ui::Text::CustomEmoji> UiIntegration::createCustomEmoji(
 		return std::make_unique<Ui::Text::LimitedLoopsEmoji>(
 			std::move(result),
 			my->customEmojiLoopLimit);
+	} else if (my->customEmojiLoopLimit) {
+		return std::make_unique<Ui::Text::FirstFrameEmoji>(
+			std::move(result));
 	}
 	return result;
 }
diff --git a/Telegram/SourceFiles/data/data_chat_filters.cpp b/Telegram/SourceFiles/data/data_chat_filters.cpp
index 8e54066c7..a53a8f5c6 100644
--- a/Telegram/SourceFiles/data/data_chat_filters.cpp
+++ b/Telegram/SourceFiles/data/data_chat_filters.cpp
@@ -40,9 +40,22 @@ constexpr auto kLoadExceptionsPerRequest = 100;
 
 } // namespace
 
+TextWithEntities ForceCustomEmojiStatic(TextWithEntities text) {
+	for (auto &entity : text.entities) {
+		if (entity.type() == EntityType::CustomEmoji) {
+			entity = EntityInText(
+				EntityType::CustomEmoji,
+				entity.offset(),
+				entity.length(),
+				u"force-static:"_q + entity.data());
+		}
+	}
+	return text;
+}
+
 ChatFilter::ChatFilter(
 	FilterId id,
-	TextWithEntities title,
+	ChatFilterTitle title,
 	QString iconEmoji,
 	std::optional<uint8> colorIndex,
 	Flags flags,
@@ -50,13 +63,15 @@ ChatFilter::ChatFilter(
 	std::vector<not_null<History*>> pinned,
 	base::flat_set<not_null<History*>> never)
 : _id(id)
-, _title(std::move(title))
+, _title(std::move(title.text))
 , _iconEmoji(std::move(iconEmoji))
 , _colorIndex(colorIndex)
 , _always(std::move(always))
 , _pinned(std::move(pinned))
 , _never(std::move(never))
-, _flags(flags) {
+, _flags(title.isStatic
+	? (flags | Flag::StaticTitle)
+	: (flags & ~Flag::StaticTitle)) {
 }
 
 ChatFilter ChatFilter::FromTL(
@@ -70,7 +85,8 @@ ChatFilter ChatFilter::FromTL(
 			| (data.is_bots() ? Flag::Bots : Flag(0))
 			| (data.is_exclude_muted() ? Flag::NoMuted : Flag(0))
 			| (data.is_exclude_read() ? Flag::NoRead : Flag(0))
-			| (data.is_exclude_archived() ? Flag::NoArchived : Flag(0));
+			| (data.is_exclude_archived() ? Flag::NoArchived : Flag(0))
+			| (data.is_title_noanimate() ? Flag::StaticTitle : Flag(0));
 		auto &&to_histories = ranges::views::transform([&](
 				const MTPInputPeer &input) {
 			const auto peer = Data::PeerFromInputMTP(owner, input);
@@ -96,7 +112,10 @@ ChatFilter ChatFilter::FromTL(
 		};
 		return ChatFilter(
 			data.vid().v,
-			Api::ParseTextWithEntities(&owner->session(), data.vtitle()),
+			{
+				Api::ParseTextWithEntities(&owner->session(), data.vtitle()),
+				data.is_title_noanimate(),
+			},
 			qs(data.vemoticon().value_or_empty()),
 			data.vcolor()
 				? std::make_optional(data.vcolor()->v)
@@ -105,7 +124,7 @@ ChatFilter ChatFilter::FromTL(
 			std::move(list),
 			std::move(pinned),
 			{ never.begin(), never.end() });
-	}, [](const MTPDdialogFilterDefault &d) {
+	}, [](const MTPDdialogFilterDefault &) {
 		return ChatFilter();
 	}, [&](const MTPDdialogFilterChatlist &data) {
 		auto &&to_histories = ranges::views::transform([&](
@@ -144,13 +163,17 @@ ChatFilter ChatFilter::FromTL(
 		};
 		return ChatFilter(
 			data.vid().v,
-			Api::ParseTextWithEntities(&owner->session(), data.vtitle()),
+			{
+				Api::ParseTextWithEntities(&owner->session(), data.vtitle()),
+				data.is_title_noanimate(),
+			},
 			qs(data.vemoticon().value_or_empty()),
 			data.vcolor()
 				? std::make_optional(data.vcolor()->v)
 				: std::nullopt,
 			(Flag::Chatlist
-				| (data.is_has_my_invites() ? Flag::HasMyLinks : Flag())),
+				| (data.is_has_my_invites() ? Flag::HasMyLinks : Flag())
+				| (data.is_title_noanimate() ? Flag::StaticTitle : Flag(0))),
 			std::move(list),
 			std::move(pinned),
 			{});
@@ -163,9 +186,14 @@ ChatFilter ChatFilter::withId(FilterId id) const {
 	return result;
 }
 
-ChatFilter ChatFilter::withTitle(TextWithEntities title) const {
+ChatFilter ChatFilter::withTitle(ChatFilterTitle title) const {
 	auto result = *this;
-	result._title = std::move(title);
+	result._title = std::move(title.text);
+	if (title.isStatic) {
+		result._flags |= Flag::StaticTitle;
+	} else {
+		result._flags &= ~Flag::StaticTitle;
+	}
 	return result;
 }
 
@@ -219,7 +247,8 @@ MTPDialogFilter ChatFilter::tl(FilterId replaceId) const {
 	if (_flags & Flag::Chatlist) {
 		using TLFlag = MTPDdialogFilterChatlist::Flag;
 		const auto flags = TLFlag::f_emoticon
-			| (_colorIndex ? TLFlag::f_color : TLFlag(0));
+			| (_colorIndex ? TLFlag::f_color : TLFlag(0))
+			| (staticTitle() ? TLFlag::f_title_noanimate : TLFlag(0));
 		return MTP_dialogFilterChatlist(
 			MTP_flags(flags),
 			MTP_int(replaceId ? replaceId : _id),
@@ -232,6 +261,7 @@ MTPDialogFilter ChatFilter::tl(FilterId replaceId) const {
 	using TLFlag = MTPDdialogFilter::Flag;
 	const auto flags = TLFlag::f_emoticon
 		| (_colorIndex ? TLFlag::f_color : TLFlag(0))
+		| (staticTitle() ? TLFlag::f_title_noanimate : TLFlag(0))
 		| ((_flags & Flag::Contacts) ? TLFlag::f_contacts : TLFlag(0))
 		| ((_flags & Flag::NonContacts) ? TLFlag::f_non_contacts : TLFlag(0))
 		| ((_flags & Flag::Groups) ? TLFlag::f_groups : TLFlag(0))
@@ -262,10 +292,14 @@ FilterId ChatFilter::id() const {
 	return _id;
 }
 
-TextWithEntities ChatFilter::title() const {
+const TextWithEntities &ChatFilter::titleText() const {
 	return _title;
 }
 
+ChatFilterTitle ChatFilter::title() const {
+	return { _title, !!(_flags & Flag::StaticTitle) };
+}
+
 QString ChatFilter::iconEmoji() const {
 	return _iconEmoji;
 }
@@ -278,6 +312,10 @@ ChatFilter::Flags ChatFilter::flags() const {
 	return _flags;
 }
 
+bool ChatFilter::staticTitle() const {
+	return _flags & Flag::StaticTitle;
+}
+
 bool ChatFilter::chatlist() const {
 	return _flags & Flag::Chatlist;
 }
@@ -669,7 +707,8 @@ bool ChatFilters::applyChange(ChatFilter &filter, ChatFilter &&updated) {
 		|| (filter.hasMyLinks() != updated.hasMyLinks());
 	const auto listUpdated = rulesChanged
 		|| pinnedChanged
-		|| (filter.title() != updated.title())
+		|| (filter.titleText() != updated.titleText())
+		|| (filter.staticTitle() != updated.staticTitle())
 		|| (filter.iconEmoji() != updated.iconEmoji());
 	const auto colorChanged = filter.colorIndex() != updated.colorIndex();
 	const auto colorExistenceChanged = (!filter.colorIndex())
diff --git a/Telegram/SourceFiles/data/data_chat_filters.h b/Telegram/SourceFiles/data/data_chat_filters.h
index ef9f5bc70..ef4c8deff 100644
--- a/Telegram/SourceFiles/data/data_chat_filters.h
+++ b/Telegram/SourceFiles/data/data_chat_filters.h
@@ -25,6 +25,17 @@ namespace Data {
 
 class Session;
 
+struct ChatFilterTitle {
+	TextWithEntities text;
+	bool isStatic = false;
+
+	[[nodiscard]] bool empty() const {
+		return text.empty();
+	}
+};
+
+[[nodiscard]] TextWithEntities ForceCustomEmojiStatic(TextWithEntities text);
+
 class ChatFilter final {
 public:
 	enum class Flag : ushort {
@@ -40,9 +51,10 @@ public:
 
 		Chatlist    = (1 << 8),
 		HasMyLinks  = (1 << 9),
+		StaticTitle = (1 << 10),
 
-		NewChats      = (1 << 10), // Telegram Business exceptions.
-		ExistingChats = (1 << 11),
+		NewChats      = (1 << 11), // Telegram Business exceptions.
+		ExistingChats = (1 << 12),
 	};
 	friend constexpr inline bool is_flag_type(Flag) { return true; };
 	using Flags = base::flags<Flag>;
@@ -50,7 +62,7 @@ public:
 	ChatFilter() = default;
 	ChatFilter(
 		FilterId id,
-		TextWithEntities title,
+		ChatFilterTitle title,
 		QString iconEmoji,
 		std::optional<uint8> colorIndex,
 		Flags flags,
@@ -59,7 +71,7 @@ public:
 		base::flat_set<not_null<History*>> never);
 
 	[[nodiscard]] ChatFilter withId(FilterId id) const;
-	[[nodiscard]] ChatFilter withTitle(TextWithEntities title) const;
+	[[nodiscard]] ChatFilter withTitle(ChatFilterTitle title) const;
 	[[nodiscard]] ChatFilter withColorIndex(std::optional<uint8>) const;
 	[[nodiscard]] ChatFilter withChatlist(
 		bool chatlist,
@@ -72,10 +84,12 @@ public:
 	[[nodiscard]] MTPDialogFilter tl(FilterId replaceId = 0) const;
 
 	[[nodiscard]] FilterId id() const;
-	[[nodiscard]] TextWithEntities title() const;
+	[[nodiscard]] ChatFilterTitle title() const;
+	[[nodiscard]] const TextWithEntities &titleText() const;
 	[[nodiscard]] QString iconEmoji() const;
 	[[nodiscard]] std::optional<uint8> colorIndex() const;
 	[[nodiscard]] Flags flags() const;
+	[[nodiscard]] bool staticTitle() const;
 	[[nodiscard]] bool chatlist() const;
 	[[nodiscard]] bool hasMyLinks() const;
 	[[nodiscard]] const base::flat_set<not_null<History*>> &always() const;
@@ -99,7 +113,7 @@ private:
 };
 
 inline bool operator==(const ChatFilter &a, const ChatFilter &b) {
-	return (a.title() == b.title())
+	return (a.titleText() == b.titleText())
 		&& (a.iconEmoji() == b.iconEmoji())
 		&& (a.colorIndex() == b.colorIndex())
 		&& (a.flags() == b.flags())
diff --git a/Telegram/SourceFiles/data/stickers/data_custom_emoji.cpp b/Telegram/SourceFiles/data/stickers/data_custom_emoji.cpp
index ed6f36515..d372674f5 100644
--- a/Telegram/SourceFiles/data/stickers/data_custom_emoji.cpp
+++ b/Telegram/SourceFiles/data/stickers/data_custom_emoji.cpp
@@ -113,6 +113,10 @@ private:
 	return u"scaled-custom:"_q;
 }
 
+[[nodiscard]] QString ForceStaticPrefix() {
+	return u"force-static:"_q;
+}
+
 [[nodiscard]] QString InternalPadding(QMargins value) {
 	return value.isNull() ? QString() : QString(",%1,%2,%3,%4"
 	).arg(value.left()
@@ -554,6 +558,10 @@ std::unique_ptr<Ui::Text::CustomEmoji> CustomEmojiManager::create(
 		const auto original = data.mid(ScaledCustomPrefix().size());
 		return Ui::MakeScaledCustomEmoji(
 			create(original, std::move(update), SizeTag::Large));
+	} else if (data.startsWith(ForceStaticPrefix())) {
+		const auto original = data.mid(ForceStaticPrefix().size());
+		return std::make_unique<Ui::Text::FirstFrameEmoji>(
+			create(original, std::move(update), tag, sizeOverride));
 	} else if (data.startsWith(InternalPrefix())) {
 		return internal(data);
 	} else if (data.startsWith(UserpicEmojiPrefix())) {
diff --git a/Telegram/SourceFiles/dialogs/dialogs_inner_widget.cpp b/Telegram/SourceFiles/dialogs/dialogs_inner_widget.cpp
index f581d421a..a77d0651f 100644
--- a/Telegram/SourceFiles/dialogs/dialogs_inner_widget.cpp
+++ b/Telegram/SourceFiles/dialogs/dialogs_inner_widget.cpp
@@ -4181,7 +4181,7 @@ QImage *InnerWidget::cacheChatsFilterTag(
 	auto roundedText = TextWithEntities();
 	auto colorIndex = -1;
 	if (filter.id()) {
-		roundedText = filter.title();
+		roundedText = filter.title().text;
 		roundedText.text = roundedText.text.toUpper();
 		if (filter.colorIndex()) {
 			colorIndex = *(filter.colorIndex());
diff --git a/Telegram/SourceFiles/settings/settings_folders.cpp b/Telegram/SourceFiles/settings/settings_folders.cpp
index d0e84da71..ddcc9071c 100644
--- a/Telegram/SourceFiles/settings/settings_folders.cpp
+++ b/Telegram/SourceFiles/settings/settings_folders.cpp
@@ -194,13 +194,15 @@ void FilterRowButton::updateData(
 		bool ignoreCount) {
 	Expects(_session != nullptr);
 
+	const auto title = filter.title();
 	_title.setMarkedText(
 		st::contactsNameStyle,
-		filter.title(),
+		title.text,
 		kMarkupTextOptions,
 		Core::MarkedTextContext{
 			.session = _session,
 			.customEmojiRepaint = [=] { update(); },
+			.customEmojiLoopLimit = title.isStatic ? -1 : 0,
 		});
 	_icon = Ui::ComputeFilterIcon(filter);
 	_colorIndex = filter.colorIndex();
diff --git a/Telegram/SourceFiles/ui/widgets/chat_filters_tabs_strip.cpp b/Telegram/SourceFiles/ui/widgets/chat_filters_tabs_strip.cpp
index b87131da0..713f06d8e 100644
--- a/Telegram/SourceFiles/ui/widgets/chat_filters_tabs_strip.cpp
+++ b/Telegram/SourceFiles/ui/widgets/chat_filters_tabs_strip.cpp
@@ -151,9 +151,10 @@ void ShowFiltersListMenu(
 
 	for (auto i = 0; i < list.size(); ++i) {
 		const auto &filter = list[i];
-		auto text = filter.title().empty()
+		auto title = filter.title();
+		auto text = title.text.empty()
 			? tr::lng_filters_all_short(tr::now)
-			: filter.title().text; // todo filter emoji
+			: title.text.text; // todo filter emoji
 
 		const auto action = state->menu->addAction(std::move(text), [=] {
 			if (i != active) {
@@ -340,9 +341,12 @@ not_null<Ui::RpWidget*> AddChatFiltersTabsStrip(
 			ranges::views::all(
 				list
 			) | ranges::views::transform([](const Data::ChatFilter &filter) {
-				return filter.title().empty()
+				auto title = filter.title();
+				return title.text.empty()
 					? TextWithEntities{ tr::lng_filters_all_short(tr::now) }
-					: filter.title();
+					: title.isStatic
+					? Data::ForceCustomEmojiStatic(title.text)
+					: title.text;
 			}) | ranges::to_vector, context, paused);
 		if (!sectionsChanged) {
 			return;
diff --git a/Telegram/SourceFiles/window/window.style b/Telegram/SourceFiles/window/window.style
index 32e233a0d..30026da2c 100644
--- a/Telegram/SourceFiles/window/window.style
+++ b/Telegram/SourceFiles/window/window.style
@@ -285,8 +285,9 @@ windowFilterSmallRemoveRight: 10px;
 windowFilterNameInput: InputField(defaultInputField) {
 	textMargins: margins(0px, 26px, 36px, 4px);
 }
+windowFilterStaticTitlePosition: point(0px, 5px);
 windowFilterIconToggleSize: size(36px, 36px);
-windowFilterIconTogglePosition: point(-4px, 12px);
+windowFilterIconTogglePosition: point(-4px, 18px);
 windwoFilterIconPanelPosition: point(-2px, -1px);
 windowFilterIconSingle: size(44px, 42px);
 windowFilterIconPadding: margins(10px, 36px, 10px, 8px);
diff --git a/Telegram/SourceFiles/window/window_filters_menu.cpp b/Telegram/SourceFiles/window/window_filters_menu.cpp
index 9dfbd035d..d9ef9fbc2 100644
--- a/Telegram/SourceFiles/window/window_filters_menu.cpp
+++ b/Telegram/SourceFiles/window/window_filters_menu.cpp
@@ -218,7 +218,7 @@ void FiltersMenu::setupList() {
 	_setup = prepareButton(
 		_container,
 		-1,
-		TextWithEntities{ tr::lng_filters_setup(tr::now) },
+		{ TextWithEntities{ tr::lng_filters_setup(tr::now) } },
 		Ui::FilterIcon::Edit);
 	_reorder = std::make_unique<Ui::VerticalLayoutReorder>(_list, &_scroll);
 
@@ -249,13 +249,15 @@ base::unique_qptr<Ui::SideBarButton> FiltersMenu::prepareAll() {
 base::unique_qptr<Ui::SideBarButton> FiltersMenu::prepareButton(
 		not_null<Ui::VerticalLayout*> container,
 		FilterId id,
-		TextWithEntities title,
+		Data::ChatFilterTitle title,
 		Ui::FilterIcon icon,
 		bool toBeginning) {
+	const auto isStatic = title.isStatic;
 	const auto makeContext = [=](Fn<void()> update) {
 		return Core::MarkedTextContext{
 			.session = &_session->session(),
 			.customEmojiRepaint = std::move(update),
+			.customEmojiLoopLimit = isStatic ? -1 : 0,
 		};
 	};
 	const auto paused = [=] {
@@ -264,7 +266,7 @@ base::unique_qptr<Ui::SideBarButton> FiltersMenu::prepareButton(
 	};
 	auto prepared = object_ptr<Ui::SideBarButton>(
 		container,
-		id ? title : TextWithEntities{ tr::lng_filters_all(tr::now) },
+		id ? title.text : TextWithEntities{ tr::lng_filters_all(tr::now) },
 		st::windowFiltersButton,
 		makeContext,
 		paused);
diff --git a/Telegram/SourceFiles/window/window_filters_menu.h b/Telegram/SourceFiles/window/window_filters_menu.h
index c7eb26ef4..530cf0181 100644
--- a/Telegram/SourceFiles/window/window_filters_menu.h
+++ b/Telegram/SourceFiles/window/window_filters_menu.h
@@ -13,6 +13,10 @@ https://github.com/telegramdesktop/tdesktop/blob/master/LEGAL
 #include "ui/widgets/side_bar_button.h"
 #include "ui/widgets/scroll_area.h"
 
+namespace Data {
+struct ChatFilterTitle;
+} // namespace Data
+
 namespace Ui {
 class VerticalLayout;
 class VerticalLayoutReorder;
@@ -44,7 +48,7 @@ private:
 	[[nodiscard]] base::unique_qptr<Ui::SideBarButton> prepareButton(
 		not_null<Ui::VerticalLayout*> container,
 		FilterId id,
-		TextWithEntities title,
+		Data::ChatFilterTitle title,
 		Ui::FilterIcon icon,
 		bool toBeginning = false);
 	void setupMainMenuIcon();