diff --git a/Telegram/Resources/langs/lang.strings b/Telegram/Resources/langs/lang.strings
index 108fb7d39..c0ef61a95 100644
--- a/Telegram/Resources/langs/lang.strings
+++ b/Telegram/Resources/langs/lang.strings
@@ -564,6 +564,9 @@ https://github.com/telegramdesktop/tdesktop/blob/master/LEGAL
 "lng_effect_add_title" = "Add an animated effect";
 "lng_effect_stickers_title" = "Effects from stickers";
 "lng_effect_send" = "Send with Effect";
+"lng_effect_none" = "No effects found.";
+"lng_effect_premium" = "Subscribe to {link} to add this animated effect.";
+"lng_effect_premium_link" = "Telegram Premium";
 
 "lng_languages" = "Languages";
 "lng_languages_none" = "No languages found.";
diff --git a/Telegram/SourceFiles/boxes/sticker_set_box.cpp b/Telegram/SourceFiles/boxes/sticker_set_box.cpp
index efd034843..b3c589be7 100644
--- a/Telegram/SourceFiles/boxes/sticker_set_box.cpp
+++ b/Telegram/SourceFiles/boxes/sticker_set_box.cpp
@@ -73,7 +73,9 @@ using Data::StickersSet;
 using Data::StickersPack;
 using SetFlag = Data::StickersSetFlag;
 
-[[nodiscard]] std::optional<QColor> ComputeImageColor(const QImage &frame) {
+[[nodiscard]] std::optional<QColor> ComputeImageColor(
+		const style::icon &lockIcon,
+		const QImage &frame) {
 	if (frame.isNull()
 		|| frame.format() != QImage::Format_ARGB32_Premultiplied) {
 		return {};
@@ -83,7 +85,7 @@ using SetFlag = Data::StickersSetFlag;
 	auto sb = int64();
 	auto sa = int64();
 	const auto factor = frame.devicePixelRatio();
-	const auto size = st::stickersPremiumLock.size() * factor;
+	const auto size = lockIcon.size() * factor;
 	const auto width = std::min(frame.width(), size.width());
 	const auto height = std::min(frame.height(), size.height());
 	const auto skipx = (frame.width() - width) / 2;
@@ -110,22 +112,30 @@ using SetFlag = Data::StickersSetFlag;
 
 }
 
-[[nodiscard]] QColor ComputeLockColor(const QImage &frame) {
-	return ComputeImageColor(frame).value_or(st::windowSubTextFg->c);
+[[nodiscard]] QColor ComputeLockColor(
+		const style::icon &lockIcon,
+		const QImage &frame) {
+	return ComputeImageColor(
+		lockIcon,
+		frame
+	).value_or(st::windowSubTextFg->c);
 }
 
-void ValidatePremiumLockBg(QImage &image, const QImage &frame) {
+void ValidatePremiumLockBg(
+		const style::icon &lockIcon,
+		QImage &image,
+		const QImage &frame) {
 	if (!image.isNull()) {
 		return;
 	}
 	const auto factor = style::DevicePixelRatio();
-	const auto size = st::stickersPremiumLock.size();
+	const auto size = lockIcon.size();
 	image = QImage(
 		size * factor,
 		QImage::Format_ARGB32_Premultiplied);
 	image.setDevicePixelRatio(factor);
 	auto p = QPainter(&image);
-	const auto color = ComputeLockColor(frame);
+	const auto color = ComputeLockColor(lockIcon, frame);
 	p.fillRect(
 		QRect(QPoint(), size),
 		anim::color(color, st::windowSubTextFg, kGrayLockOpacity));
@@ -134,12 +144,12 @@ void ValidatePremiumLockBg(QImage &image, const QImage &frame) {
 	image = Images::Circle(std::move(image));
 }
 
-void ValidatePremiumStarFg(QImage &image) {
+void ValidatePremiumStarFg(const style::icon &lockIcon, QImage &image) {
 	if (!image.isNull()) {
 		return;
 	}
 	const auto factor = style::DevicePixelRatio();
-	const auto size = st::stickersPremiumLock.size();
+	const auto size = lockIcon.size();
 	image = QImage(
 		size * factor,
 		QImage::Format_ARGB32_Premultiplied);
@@ -176,7 +186,10 @@ void ValidatePremiumStarFg(QImage &image) {
 
 } // namespace
 
-StickerPremiumMark::StickerPremiumMark(not_null<Main::Session*> session) {
+StickerPremiumMark::StickerPremiumMark(
+	not_null<Main::Session*> session,
+	const style::icon &lockIcon)
+: _lockIcon(lockIcon) {
 	style::PaletteChanged(
 	) | rpl::start_with_next([=] {
 		_lockGray = QImage();
@@ -202,16 +215,14 @@ void StickerPremiumMark::paint(
 	const auto factor = style::DevicePixelRatio();
 	const auto radius = st::roundRadiusSmall;
 	const auto point = position + QPoint(
-		(_premium
-			? (singleSize.width() - (bg.width() / factor) - radius)
-			: (singleSize.width() - (bg.width() / factor)) / 2),
+		(singleSize.width() - (bg.width() / factor) - radius),
 		singleSize.height() - (bg.height() / factor) - radius);
 	p.drawImage(point, bg);
 	if (_premium) {
 		validateStar();
 		p.drawImage(point, _star);
 	} else {
-		st::stickersPremiumLock.paint(p, point, outerWidth);
+		_lockIcon.paint(p, point, outerWidth);
 	}
 }
 
@@ -219,11 +230,11 @@ void StickerPremiumMark::validateLock(
 		const QImage &frame,
 		QImage &backCache) {
 	auto &image = frame.isNull() ? _lockGray : backCache;
-	ValidatePremiumLockBg(image, frame);
+	ValidatePremiumLockBg(_lockIcon, image, frame);
 }
 
 void StickerPremiumMark::validateStar() {
-	ValidatePremiumStarFg(_star);
+	ValidatePremiumStarFg(_lockIcon, _star);
 }
 
 class StickerSetBox::Inner final : public Ui::RpWidget {
@@ -664,7 +675,7 @@ StickerSetBox::Inner::Inner(
 	st::windowBgRipple,
 	st::windowBgOver,
 	[=] { repaintItems(); }))
-, _premiumMark(_session)
+, _premiumMark(_session, st::stickersPremiumLock)
 , _updateItemsTimer([=] { updateItems(); })
 , _input(set)
 , _padding((type == Data::StickersType::Emoji)
diff --git a/Telegram/SourceFiles/boxes/sticker_set_box.h b/Telegram/SourceFiles/boxes/sticker_set_box.h
index 72dd38320..e718cc45e 100644
--- a/Telegram/SourceFiles/boxes/sticker_set_box.h
+++ b/Telegram/SourceFiles/boxes/sticker_set_box.h
@@ -30,7 +30,9 @@ class Show;
 
 class StickerPremiumMark final {
 public:
-	explicit StickerPremiumMark(not_null<Main::Session*> session);
+	StickerPremiumMark(
+		not_null<Main::Session*> session,
+		const style::icon &lockIcon);
 
 	void paint(
 		QPainter &p,
@@ -44,6 +46,7 @@ private:
 	void validateLock(const QImage &frame, QImage &backCache);
 	void validateStar();
 
+	const style::icon &_lockIcon;
 	QImage _lockGray;
 	QImage _star;
 	bool _premium = false;
diff --git a/Telegram/SourceFiles/chat_helpers/chat_helpers.style b/Telegram/SourceFiles/chat_helpers/chat_helpers.style
index 953232da9..d69d4e6bb 100644
--- a/Telegram/SourceFiles/chat_helpers/chat_helpers.style
+++ b/Telegram/SourceFiles/chat_helpers/chat_helpers.style
@@ -754,6 +754,7 @@ inlineResultsMinWidth: 48px;
 inlineDurationMargin: 3px;
 
 stickersPremiumLock: icon{{ "emoji/premium_lock", premiumButtonFg }};
+emojiPremiumLock: icon{{ "chat/mini_lock", premiumButtonFg }};
 
 reactStripExtend: margins(21px, 49px, 39px, 0px);
 reactStripHeight: 40px;
diff --git a/Telegram/SourceFiles/chat_helpers/emoji_list_widget.cpp b/Telegram/SourceFiles/chat_helpers/emoji_list_widget.cpp
index 4962a42a9..c91ccf1d1 100644
--- a/Telegram/SourceFiles/chat_helpers/emoji_list_widget.cpp
+++ b/Telegram/SourceFiles/chat_helpers/emoji_list_widget.cpp
@@ -136,6 +136,7 @@ struct EmojiListWidget::CustomEmojiInstance {
 struct EmojiListWidget::RecentOne {
 	Ui::Text::CustomEmoji *custom = nullptr;
 	RecentEmojiId id;
+	mutable QImage premiumLock;
 };
 
 EmojiColorPicker::EmojiColorPicker(
@@ -478,8 +479,12 @@ EmojiListWidget::EmojiListWidget(
 , _localSetsManager(
 	std::make_unique<LocalStickersManager>(&session()))
 , _customRecentFactory(std::move(descriptor.customRecentFactory))
+, _freeEffects(std::move(descriptor.freeEffects))
 , _customTextColor(std::move(descriptor.customTextColor))
 , _overBg(st::emojiPanRadius, st().overBg)
+, _premiumMark(std::make_unique<StickerPremiumMark>(
+	&session(),
+	st::emojiPremiumLock))
 , _collapsedBg(st::emojiPanExpand.height / 2, st().headerFg)
 , _picker(this, st())
 , _showPickerTimer([=] { showPicker(); })
@@ -591,6 +596,10 @@ rpl::producer<std::vector<QString>> EmojiListWidget::searchQueries() const {
 	return _searchQueries.events();
 }
 
+rpl::producer<int> EmojiListWidget::recentShownCount() const {
+	return _recentShownCount.value();
+}
+
 void EmojiListWidget::applyNextSearchQuery() {
 	if (_searchQuery == _nextSearchQuery) {
 		return;
@@ -612,6 +621,9 @@ void EmojiListWidget::applyNextSearchQuery() {
 			_searchCustomIds.clear();
 		}
 		resizeToWidth(width());
+		_recentShownCount = searching
+			? _searchResults.size()
+			: _recent.size();
 		update();
 		if (modeChanged) {
 			visibleTopBottomUpdated(getVisibleTop(), getVisibleBottom());
@@ -1024,9 +1036,10 @@ int EmojiListWidget::countDesiredHeight(int newWidth) {
 	const auto minimalLastHeight = std::max(
 		minimalHeight - padding.bottom(),
 		0);
-	return qMax(
-		minimalHeight,
-		countResult(minimalLastHeight) + padding.bottom());
+	const auto result = countResult(minimalLastHeight);
+	return result
+		? qMax(minimalHeight, result + padding.bottom())
+		: 0;
 }
 
 int EmojiListWidget::defaultMinimalHeight() const {
@@ -1291,6 +1304,8 @@ void EmojiListWidget::paint(
 		QRect clip) {
 	validateEmojiPaintContext(context);
 
+	_paintAsPremium = session().premium();
+
 	auto fromColumn = floorclamp(
 		clip.x() - _rowsLeft,
 		_singleSize.width(),
@@ -1455,16 +1470,44 @@ void EmojiListWidget::drawRecent(
 		QPoint position,
 		const RecentOne &recent) {
 	_recentPainted = true;
+	const auto locked = (_mode == Mode::MessageEffects)
+		&& !_paintAsPremium
+		&& v::is<RecentEmojiDocument>(recent.id.data)
+		&& !_freeEffects.contains(
+			v::get<RecentEmojiDocument>(recent.id.data).id);
+	auto lockedPainted = false;
+	if (locked) {
+		if (_premiumMarkFrameCache.isNull()) {
+			const auto ratio = style::DevicePixelRatio();
+			_premiumMarkFrameCache = QImage(
+				QSize(_customSingleSize, _customSingleSize) * ratio,
+				QImage::Format_ARGB32_Premultiplied);
+			_premiumMarkFrameCache.setDevicePixelRatio(ratio);
+		}
+		_premiumMarkFrameCache.fill(Qt::transparent);
+	}
 	if (const auto custom = recent.custom) {
-		_emojiPaintContext->scale = context.progress;
-		_emojiPaintContext->position = position
+		const auto exactPosition = position
 			+ _innerPosition
 			+ _customPosition;
+		_emojiPaintContext->scale = context.progress;
 		if (_mode == Mode::ChannelStatus) {
 			_emojiPaintContext->internal.forceFirstFrame
 				= (recent.id == _recent.front().id);
 		}
-		custom->paint(p, *_emojiPaintContext);
+		if (locked) {
+			lockedPainted = custom->ready();
+
+			auto q = Painter(&_premiumMarkFrameCache);
+			_emojiPaintContext->position = QPoint();
+			custom->paint(q, *_emojiPaintContext);
+			q.end();
+
+			p.drawImage(exactPosition, _premiumMarkFrameCache);
+		} else {
+			_emojiPaintContext->position = exactPosition;
+			custom->paint(p, *_emojiPaintContext);
+		}
 	} else if (const auto emoji = std::get_if<EmojiPtr>(&recent.id.data)) {
 		if (_mode == Mode::EmojiStatus) {
 			position += QPoint(
@@ -1478,6 +1521,16 @@ void EmojiListWidget::drawRecent(
 	} else {
 		Unexpected("Empty custom emoji in EmojiListWidget::drawRecent.");
 	}
+
+	if (locked) {
+		_premiumMark->paint(
+			p,
+			lockedPainted ? _premiumMarkFrameCache : QImage(),
+			recent.premiumLock,
+			position,
+			_singleSize,
+			width());
+	}
 }
 
 void EmojiListWidget::drawEmoji(
diff --git a/Telegram/SourceFiles/chat_helpers/emoji_list_widget.h b/Telegram/SourceFiles/chat_helpers/emoji_list_widget.h
index 59bfbfce6..3aef95ac0 100644
--- a/Telegram/SourceFiles/chat_helpers/emoji_list_widget.h
+++ b/Telegram/SourceFiles/chat_helpers/emoji_list_widget.h
@@ -13,6 +13,8 @@ https://github.com/telegramdesktop/tdesktop/blob/master/LEGAL
 #include "ui/round_rect.h"
 #include "base/timer.h"
 
+class StickerPremiumMark;
+
 namespace style {
 struct EmojiPan;
 } // namespace style
@@ -89,6 +91,7 @@ struct EmojiListDescriptor {
 	Fn<std::unique_ptr<Ui::Text::CustomEmoji>(
 		DocumentId,
 		Fn<void()>)> customRecentFactory;
+	base::flat_set<DocumentId> freeEffects;
 	const style::EmojiPan *st = nullptr;
 	ComposeFeatures features;
 };
@@ -148,6 +151,7 @@ public:
 		const SendMenu::Details &details) override;
 
 	[[nodiscard]] rpl::producer<std::vector<QString>> searchQueries() const;
+	[[nodiscard]] rpl::producer<int> recentShownCount() const;
 
 protected:
 	void visibleTopBottomUpdated(
@@ -400,10 +404,13 @@ private:
 	int _counts[kEmojiSectionCount];
 	std::vector<RecentOne> _recent;
 	base::flat_set<DocumentId> _recentCustomIds;
+	base::flat_set<DocumentId> _freeEffects;
 	base::flat_set<uint64> _repaintsScheduled;
+	rpl::variable<int> _recentShownCount;
 	std::unique_ptr<Ui::Text::CustomEmojiPaintContext> _emojiPaintContext;
 	bool _recentPainted = false;
 	bool _grabbingChosen = false;
+	bool _paintAsPremium = false;
 	QVector<EmojiPtr> _emoji[kEmojiSectionCount];
 	std::vector<CustomSet> _custom;
 	base::flat_set<DocumentId> _restrictedCustomList;
@@ -417,6 +424,8 @@ private:
 	Ui::RoundRect _overBg;
 	QImage _searchExpandCache;
 
+	std::unique_ptr<StickerPremiumMark> _premiumMark;
+	QImage _premiumMarkFrameCache;
 	mutable std::unique_ptr<Ui::RippleAnimation> _colorAllRipple;
 	bool _colorAllRippleForced = false;
 	rpl::lifetime _colorAllRippleForcedLifetime;
diff --git a/Telegram/SourceFiles/chat_helpers/field_autocomplete.cpp b/Telegram/SourceFiles/chat_helpers/field_autocomplete.cpp
index 90f11e978..bece81b64 100644
--- a/Telegram/SourceFiles/chat_helpers/field_autocomplete.cpp
+++ b/Telegram/SourceFiles/chat_helpers/field_autocomplete.cpp
@@ -891,7 +891,7 @@ FieldAutocomplete::Inner::Inner(
 	_st.pathBg,
 	_st.pathFg,
 	[=] { update(); }))
-, _premiumMark(_session)
+, _premiumMark(_session, st::stickersPremiumLock)
 , _previewTimer([=] { showPreview(); }) {
 	_session->downloaderTaskFinished(
 	) | rpl::start_with_next([=] {
diff --git a/Telegram/SourceFiles/chat_helpers/stickers_list_widget.cpp b/Telegram/SourceFiles/chat_helpers/stickers_list_widget.cpp
index 0c46508e6..bb1278fd8 100644
--- a/Telegram/SourceFiles/chat_helpers/stickers_list_widget.cpp
+++ b/Telegram/SourceFiles/chat_helpers/stickers_list_widget.cpp
@@ -219,7 +219,9 @@ StickersListWidget::StickersListWidget(
 , _installedWidth(st::stickersTrendingInstalled.font->width(_installedText))
 , _settings(this, tr::lng_stickers_you_have(tr::now))
 , _previewTimer([=] { showPreview(); })
-, _premiumMark(std::make_unique<StickerPremiumMark>(&session()))
+, _premiumMark(std::make_unique<StickerPremiumMark>(
+	&session(),
+	st::stickersPremiumLock))
 , _searchRequestTimer([=] { sendSearchRequest(); }) {
 	setMouseTracking(true);
 	if (st().bg->c.alpha() > 0) {
@@ -542,8 +544,8 @@ int StickersListWidget::countDesiredHeight(int newWidth) {
 	const auto minimalLastHeight = (_section == Section::Stickers)
 		? minimalHeight
 		: 0;
-	return qMax(minimalHeight, countResult(minimalLastHeight))
-		+ st::stickerPanPadding;
+	const auto result = qMax(minimalHeight, countResult(minimalLastHeight));
+	return result ? (result + st::stickerPanPadding) : 0;
 }
 
 void StickersListWidget::sendSearchRequest() {
@@ -675,9 +677,14 @@ void StickersListWidget::refreshSearchRows(
 	_lastMousePosition = QCursor::pos();
 
 	resizeToWidth(width());
+	_recentShownCount = _filteredStickers.size();
 	updateSelected();
 }
 
+rpl::producer<int> StickersListWidget::recentShownCount() const {
+	return _recentShownCount.value();
+}
+
 void StickersListWidget::fillLocalSearchRows(const QString &query) {
 	const auto searchWordsList = TextUtilities::PrepareSearchWords(query);
 	if (searchWordsList.isEmpty()) {
@@ -910,6 +917,7 @@ void StickersListWidget::paintStickers(Painter &p, QRect clip) {
 		toColumn = _columnCount - toColumn;
 	}
 
+	_paintAsPremium = session().premium();
 	_pathGradient->startFrame(0, width(), width() / 2);
 
 	auto &sets = shownSets();
@@ -1489,7 +1497,7 @@ void StickersListWidget::paintSticker(
 		: (set.id == SearchEmojiSectionSetId())
 		? &_filterStickersCornerEmoji
 		: nullptr;
-	if (corner && !corner->empty()) {
+	if (corner && !corner->empty() && _paintAsPremium) {
 		Assert(index < corner->size());
 		if (const auto emoji = (*corner)[index]) {
 			const auto size = Ui::Emoji::GetSizeNormal();
@@ -1960,6 +1968,11 @@ void StickersListWidget::setSection(Section section) {
 	}
 	clearHeavyData();
 	_section = section;
+	_recentShownCount = (section == Section::Search)
+		? _filteredStickers.size()
+		: _mySets.empty()
+		? 0
+		: _mySets.front().stickers.size();
 }
 
 void StickersListWidget::clearHeavyData() {
@@ -2242,6 +2255,9 @@ void StickersListWidget::refreshRecentStickers(bool performResize) {
 	clearSelection();
 
 	auto recentPack = collectRecentStickers();
+	if (_section == Section::Stickers) {
+		_recentShownCount = recentPack.size();
+	}
 	auto recentIt = std::find_if(_mySets.begin(), _mySets.end(), [](auto &set) {
 		return set.id == Data::Stickers::RecentSetId;
 	});
diff --git a/Telegram/SourceFiles/chat_helpers/stickers_list_widget.h b/Telegram/SourceFiles/chat_helpers/stickers_list_widget.h
index 1f1de231b..f1a89b210 100644
--- a/Telegram/SourceFiles/chat_helpers/stickers_list_widget.h
+++ b/Telegram/SourceFiles/chat_helpers/stickers_list_widget.h
@@ -128,6 +128,7 @@ public:
 	bool mySetsEmpty() const;
 
 	void applySearchQuery(std::vector<QString> &&query);
+	[[nodiscard]] rpl::producer<int> recentShownCount() const;
 
 	~StickersListWidget();
 
@@ -388,6 +389,7 @@ private:
 	base::flat_set<not_null<DocumentData*>> _favedStickersMap;
 	std::weak_ptr<Lottie::FrameRenderer> _lottieRenderer;
 
+	bool _paintAsPremium = false;
 	bool _showingSetById = false;
 	crl::time _lastScrolledAt = 0;
 	crl::time _lastFullUpdatedAt = 0;
@@ -437,6 +439,7 @@ private:
 
 	std::vector<not_null<DocumentData*>> _filteredStickers;
 	std::vector<EmojiPtr> _filterStickersCornerEmoji;
+	rpl::variable<int> _recentShownCount;
 	std::map<QString, std::vector<uint64>> _searchCache;
 	std::vector<std::pair<uint64, QStringList>> _searchIndex;
 	base::Timer _searchRequestTimer;
diff --git a/Telegram/SourceFiles/history/view/reactions/history_view_reactions_selector.cpp b/Telegram/SourceFiles/history/view/reactions/history_view_reactions_selector.cpp
index 2f55b6048..7173d3aed 100644
--- a/Telegram/SourceFiles/history/view/reactions/history_view_reactions_selector.cpp
+++ b/Telegram/SourceFiles/history/view/reactions/history_view_reactions_selector.cpp
@@ -972,6 +972,7 @@ void Selector::createList() {
 		: st::reactPanelScrollRounded);
 	_scroll->hide();
 
+	const auto effects = !_reactions.stickers.empty();
 	const auto st = lifetime().make_state<style::EmojiPan>(_st);
 	st->padding.setTop(_skipy);
 	if (!_reactions.customAllowed) {
@@ -979,15 +980,35 @@ void Selector::createList() {
 	}
 	auto lists = _scroll->setOwnedWidget(
 		object_ptr<Ui::VerticalLayout>(_scroll));
+	auto recentList = _strip
+		? _unifiedFactoryOwner->unifiedIdsList()
+		: _recent;
+	auto freeEffects = base::flat_set<DocumentId>();
+	if (effects) {
+		auto free = base::flat_set<Data::ReactionId>();
+		free.reserve(_reactions.recent.size());
+		for (const auto &reaction : _reactions.recent) {
+			if (!reaction.premium) {
+				free.emplace(reaction.id);
+			}
+		}
+		for (const auto &id : recentList) {
+			const auto reactionId = _strip
+				? _unifiedFactoryOwner->lookupReactionId(id)
+				: Data::ReactionId{ id };
+			if (free.contains(reactionId)) {
+				freeEffects.insert(id);
+			}
+		}
+	}
 	_list = lists->add(
 		object_ptr<EmojiListWidget>(lists, EmojiListDescriptor{
 			.show = _show,
 			.mode = _listMode,
 			.paused = [] { return false; },
-			.customRecentList = (_strip
-				? _unifiedFactoryOwner->unifiedIdsList()
-				: _recent),
+			.customRecentList = std::move(recentList),
 			.customRecentFactory = _unifiedFactoryOwner->factory(),
+			.freeEffects = std::move(freeEffects),
 			.st = st,
 		}));
 	if (!_reactions.stickers.empty()) {
@@ -1092,6 +1113,27 @@ void Selector::createList() {
 		) | rpl::start_with_next([=](std::vector<QString> &&query) {
 			_stickers->applySearchQuery(std::move(query));
 		}, _stickers->lifetime());
+
+
+		rpl::combine(
+			_list->recentShownCount(),
+			_stickers->recentShownCount()
+		) | rpl::start_with_next([=](int emoji, int stickers) {
+			_showEmptySearch = !emoji && !stickers;
+			_scroll->update();
+		}, _scroll->lifetime());
+
+		_scroll->paintRequest() | rpl::filter([=] {
+			return _showEmptySearch;
+		}) | rpl::start_with_next([=] {
+			auto p = QPainter(_scroll);
+			p.setPen(st::windowSubTextFg);
+			p.setFont(st::normalFont);
+			p.drawText(
+				_scroll->rect(),
+				tr::lng_effect_none(tr::now),
+				style::al_center);
+		}, _scroll->lifetime());
 	} else {
 		_list->setMinimalHeight(geometry.width(), _scroll->height());
 	}
diff --git a/Telegram/SourceFiles/history/view/reactions/history_view_reactions_selector.h b/Telegram/SourceFiles/history/view/reactions/history_view_reactions_selector.h
index ad173385d..d5b1e05d5 100644
--- a/Telegram/SourceFiles/history/view/reactions/history_view_reactions_selector.h
+++ b/Telegram/SourceFiles/history/view/reactions/history_view_reactions_selector.h
@@ -205,6 +205,7 @@ private:
 	Ui::PlainShadow *_shadow = nullptr;
 	rpl::variable<int> _shadowTop = 0;
 	rpl::variable<int> _shadowSkip = 0;
+	bool _showEmptySearch = false;
 
 	QImage _paintBuffer;
 	Ui::Animations::Simple _expanding;
diff --git a/Telegram/SourceFiles/menu/menu_send.cpp b/Telegram/SourceFiles/menu/menu_send.cpp
index 3cfc57d0b..b56491bcb 100644
--- a/Telegram/SourceFiles/menu/menu_send.cpp
+++ b/Telegram/SourceFiles/menu/menu_send.cpp
@@ -29,9 +29,12 @@ https://github.com/telegramdesktop/tdesktop/blob/master/LEGAL
 #include "ui/chat/chat_theme.h"
 #include "ui/effects/path_shift_gradient.h"
 #include "ui/effects/ripple_animation.h"
+#include "ui/text/text_utilities.h"
 #include "ui/widgets/buttons.h"
+#include "ui/widgets/labels.h"
 #include "ui/widgets/popup_menu.h"
 #include "ui/widgets/shadow.h"
+#include "ui/wrap/padding_wrap.h"
 #include "ui/painter.h"
 #include "data/data_document.h"
 #include "data/data_document_media.h"
@@ -42,6 +45,7 @@ https://github.com/telegramdesktop/tdesktop/blob/master/LEGAL
 #include "data/data_session.h"
 #include "main/main_session.h"
 #include "apiwrap.h"
+#include "settings/settings_premium.h"
 #include "window/themes/window_theme.h"
 #include "window/section_widget.h"
 #include "styles/style_chat.h"
@@ -89,6 +93,8 @@ private:
 	void paintEvent(QPaintEvent *e) override;
 	void mousePressEvent(QMouseEvent *e) override;
 
+	[[nodiscard]] bool canSend() const;
+
 	void setupGeometry(QPoint position);
 	void setupBackground();
 	void setupItem();
@@ -110,6 +116,9 @@ private:
 	const AdminLog::OwnedItem _replyTo;
 	const AdminLog::OwnedItem _item;
 	const std::unique_ptr<Ui::FlatButton> _send;
+	const std::unique_ptr<Ui::PaddingWrap<Ui::FlatLabel>> _premiumPromoLabel;
+	const not_null<Ui::RpWidget*> _bottom;
+	const Fn<void()> _close;
 	const Fn<void(Action, Details)> _actionWithEffect;
 
 	QImage _icon;
@@ -236,11 +245,26 @@ EffectPreview::EffectPreview(
 	_replyTo->data()->fullId(),
 	tr::lng_settings_chat_message_reply(tr::now),
 	_effectId))
-, _send(
-	std::make_unique<BottomRounded>(
+, _send(canSend()
+	? std::make_unique<BottomRounded>(
 		this,
 		tr::lng_effect_send(tr::now),
-		st::effectPreviewSend))
+		st::effectPreviewSend)
+	: nullptr)
+, _premiumPromoLabel(canSend()
+	? nullptr
+	: std::make_unique<Ui::PaddingWrap<Ui::FlatLabel>>(
+		this,
+		object_ptr<Ui::FlatLabel>(
+			this,
+			tr::lng_effect_premium(
+				lt_link,
+				tr::lng_effect_premium_link() | Ui::Text::ToLink(),
+				Ui::Text::WithEntities),
+			st::effectPreviewPromoLabel),
+		st::effectPreviewPromoPadding))
+, _bottom(_send ? ((Ui::RpWidget*)_send.get()) : _premiumPromoLabel.get())
+, _close(done)
 , _actionWithEffect(ComposeActionWithEffect(action, _effectId, done)) {
 	setupGeometry(position);
 	setupBackground();
@@ -291,8 +315,9 @@ void EffectPreview::setupGeometry(QPoint position) {
 	const auto shadow = st::previewMenu.shadow;
 	const auto extend = shadow.extend;
 	_inner = QRect(QPoint(extend.left(), extend.top()), innerSize);
+	_bottom->resizeToWidth(_inner.width());
 	const auto size = _inner.marginsAdded(extend).size()
-		+ QSize(0, _send->height());
+		+ QSize(0, _bottom->height());
 	const auto left = std::max(
 		std::min(
 			position.x() - size.width() / 2,
@@ -305,11 +330,11 @@ void EffectPreview::setupGeometry(QPoint position) {
 			parent->height() - size.height()),
 		topMin);
 	setGeometry(left, top, size.width(), size.height());
-	_send->setGeometry(
+	_bottom->setGeometry(
 		_inner.x(),
 		_inner.y() + _inner.height(),
 		_inner.width(),
-		_send->height());
+		_bottom->height());
 }
 
 void EffectPreview::setupBackground() {
@@ -343,7 +368,7 @@ void EffectPreview::setupItem() {
 
 void EffectPreview::repaintBackground() {
 	const auto ratio = style::DevicePixelRatio();
-	const auto inner = _inner.size() + QSize(0, _send->height());
+	const auto inner = _inner.size() + QSize(0, _bottom->height());
 	auto bg = QImage(
 		inner * ratio,
 		QImage::Format_ARGB32_Premultiplied);
@@ -357,7 +382,7 @@ void EffectPreview::repaintBackground() {
 			QSize(inner.width(), inner.height() * 5),
 			QRect(QPoint(), inner));
 		p.fillRect(
-			QRect(0, _inner.height(), _inner.width(), _send->height()),
+			QRect(0, _inner.height(), _inner.width(), _bottom->height()),
 			st::previewMarkRead.bgColor);
 		auto hq = PainterHighQualityEnabler(p);
 		p.setCompositionMode(QPainter::CompositionMode_DestinationIn);
@@ -409,14 +434,32 @@ void EffectPreview::createLottie() {
 	}, raw->lifetime());
 }
 
+bool EffectPreview::canSend() const {
+	return !_effect.premium || _show->session().premium();
+}
+
 void EffectPreview::setupSend(Details details) {
-	_send->setClickedCallback([=] {
-		_actionWithEffect(Api::SendOptions(), details);
-	});
-	const auto type = details.type;
-	SetupMenuAndShortcuts(_send.get(), _show, [=] {
-		return Details{ .type = type };
-	}, _actionWithEffect);
+	if (_send) {
+		_send->setClickedCallback([=] {
+			_actionWithEffect(Api::SendOptions(), details);
+		});
+		const auto type = details.type;
+		SetupMenuAndShortcuts(_send.get(), _show, [=] {
+			return Details{ .type = type };
+		}, _actionWithEffect);
+	} else {
+		_premiumPromoLabel->entity()->setClickHandlerFilter([=](auto&&...) {
+			const auto window = _show->resolveWindow(
+				ChatHelpers::WindowUsage::PremiumPromo);
+			if (window) {
+				if (const auto onstack = _close) {
+					onstack();
+				}
+				Settings::ShowPremium(window, "message_effect");
+			}
+			return false;
+		});
+	}
 }
 
 bool EffectPreview::checkReady() {
diff --git a/Telegram/SourceFiles/ui/chat/chat.style b/Telegram/SourceFiles/ui/chat/chat.style
index f194dc8aa..182861622 100644
--- a/Telegram/SourceFiles/ui/chat/chat.style
+++ b/Telegram/SourceFiles/ui/chat/chat.style
@@ -1120,3 +1120,12 @@ effectPreviewSend: FlatButton(previewMarkRead) {
 	bgColor: transparent;
 	overBgColor: transparent;
 }
+effectPreviewPromoLabel: FlatLabel(defaultFlatLabel) {
+	minWidth: 64px;
+	align: align(top);
+	textFg: windowSubTextFg;
+	style: TextStyle(defaultTextStyle) {
+		font: font(11px);
+	}
+}
+effectPreviewPromoPadding: margins(4px, 6px, 4px, 6px);