diff --git a/Telegram/SourceFiles/data/components/sponsored_messages.cpp b/Telegram/SourceFiles/data/components/sponsored_messages.cpp
index 4cb54fc7e..c20ec967e 100644
--- a/Telegram/SourceFiles/data/components/sponsored_messages.cpp
+++ b/Telegram/SourceFiles/data/components/sponsored_messages.cpp
@@ -443,6 +443,22 @@ auto SponsoredMessages::createReportCallback(const FullMsgId &fullId)
 			return;
 		}
 
+		const auto erase = [=] {
+			const auto it = _data.find(history);
+			if (it != end(_data)) {
+				auto &list = it->second.entries;
+				const auto proj = [&](const Entry &e) {
+					return e.itemFullId == fullId;
+				};
+				list.erase(ranges::remove_if(list, proj), end(list));
+			}
+		};
+
+		if (optionId == Result::Id("-1")) {
+			erase();
+			return;
+		}
+
 		state->requestId = _session->api().request(
 			MTPchannels_ReportSponsoredMessage(
 				channel->inputChannel,
@@ -469,14 +485,7 @@ auto SponsoredMessages::createReportCallback(const FullMsgId &fullId)
 			}, [](const TLAdsHidden &data) -> Result {
 				return { .result = Result::FinalStep::Hidden };
 			}, [&](const TLReported &data) -> Result {
-				const auto it = _data.find(history);
-				if (it != end(_data)) {
-					auto &list = it->second.entries;
-					const auto proj = [&](const Entry &e) {
-						return e.itemFullId == fullId;
-					};
-					list.erase(ranges::remove_if(list, proj), end(list));
-				}
+				erase();
 				if (optionId == Result::Id("1")) { // I don't like it.
 					return { .result = Result::FinalStep::Silence };
 				}
diff --git a/Telegram/SourceFiles/menu/menu_sponsored.cpp b/Telegram/SourceFiles/menu/menu_sponsored.cpp
index e917c3f07..f836106d0 100644
--- a/Telegram/SourceFiles/menu/menu_sponsored.cpp
+++ b/Telegram/SourceFiles/menu/menu_sponsored.cpp
@@ -332,9 +332,7 @@ void ShowSponsored(
 		not_null<HistoryItem*> item) {
 	Expects(item->isSponsored());
 
-	struct State final {
-	};
-	const auto state = std::make_shared<State>();
+	const auto session = &item->history()->session();
 
 	const auto menu = Ui::CreateChild<Ui::PopupMenu>(
 		parent.get(),
@@ -351,7 +349,13 @@ void ShowSponsored(
 	menu->addSeparator(&st::expandedMenuSeparator);
 
 	menu->addAction(tr::lng_sponsored_hide_ads(tr::now), [=] {
-		ShowPremiumPreviewBox(show, PremiumFeature::NoAds);
+		if (session->premium()) {
+			using Result = Data::SponsoredReportResult;
+			session->sponsoredMessages().createReportCallback(
+				item->fullId())(Result::Id("-1"), [](const auto &) {});
+		} else {
+			ShowPremiumPreviewBox(show, PremiumFeature::NoAds);
+		}
 	}, &st::menuIconCancel);
 
 	menu->popup(QCursor::pos());